We believe you deserve transparency about how your browser interacts with our website. This policy explains what tracking technologies we use, why they matter for your experience, and how you can adjust your preferences.
Think of cookies as small notes your browser keeps to remember things about your visit. Some help essential features work. Others help us understand how people navigate our content so we can make smarter decisions about what actually helps visitors.
What Are Cookies Anyway?
Cookies are tiny text files stored on your device when you visit websites. They're not programs and can't carry viruses—they're basically just data. Your browser decides whether to accept them based on settings you control.
We store things like your language preference or which pages you've already read. Without these small memory aids, you'd have to start fresh every single time you opened a new page on our site.
Most modern websites rely on cookies for basic functionality. We try to use them thoughtfully rather than tracking everything just because we can.
Essential Cookies
These keep the website working properly. Without them, you can't navigate between pages or access secure areas. They're active by default because the site literally wouldn't function otherwise.
Always ActiveFunctional Cookies
These remember your choices—like whether you prefer dark mode or which notification settings you selected. They make return visits smoother by recalling your preferences.
OptionalAnalytics Cookies
We use these to understand which content actually gets read and where people seem confused. It helps us figure out what's working and what needs improvement.
OptionalMarketing Cookies
These track your browsing to show relevant content recommendations. If you're researching traffic optimization strategies, we might suggest related articles or resources.
OptionalSecurity and Authentication
We need to verify you're actually logged in when you access member areas or downloadable resources. Session cookies handle this without making you re-enter credentials every few minutes. They expire when you close your browser or after a reasonable timeout period.
Understanding Site Usage
Analytics help us see patterns—like if everyone bounces from a specific page within seconds, that's feedback we need. We track things like time spent reading, scroll depth on articles, and which navigation paths people take. This data stays aggregated and anonymous.
Site Performance
Performance cookies monitor load times and technical issues. If a particular browser version struggles with our contact form, we want to know before dozens of people have the same frustrating experience.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| session_id | Maintains your logged-in state across pages | Session only | Essential |
| user_preferences | Stores your site customization choices | 12 months | Functional |
| analytics_token | Tracks page views and interaction patterns | 24 months | Analytics |
| consent_status | Records your cookie preference decisions | 12 months | Essential |
| visitor_id | Distinguishes unique visitors for traffic counts | 24 months | Analytics |
| referral_source | Identifies how you found our website | 30 days | Marketing |
Managing Your Cookie Settings
You control which cookies your browser accepts. Most browsers let you block all cookies, accept only first-party cookies, or get prompted before any cookie saves. Keep in mind that blocking essential cookies will break core site features.
Here's how to adjust settings in common browsers:
Chrome
Settings → Privacy and Security → Cookies and site data
Firefox
Options → Privacy & Security → Cookies and Site Data
Safari
Preferences → Privacy → Manage Website Data
Edge
Settings → Cookies and site permissions → Manage cookies
Data Retention Periods
Session cookies disappear when you close your browser. Persistent cookies stick around for the duration listed in the table above. We don't keep tracking data forever—analytics records typically age out after two years.
If you want to clear existing cookies, you can delete them through your browser settings at any time. The site will place new essential cookies on your next visit, but previously stored preferences will be gone.
We review our cookie usage annually to remove anything that's no longer serving a clear purpose. If we add new tracking technologies, we'll update this policy and notify active users.
Your Consent Matters
When you first visit wiseup-mentra.com, we'll ask about your cookie preferences. You can accept all cookies, reject optional ones, or customize which categories you're comfortable with.
First-time visitors: If you don't make a selection, only essential cookies will be active until you provide explicit consent for others.
Changing your mind: You can update your preferences anytime through the cookie settings link in our footer or by clearing browser cookies and revisiting the site.
We respect your choices and won't try to trick you into accepting more tracking than you want. The consent banner won't reappear constantly after you've made your decision.
Third-Party Cookies
Some external services we integrate might place their own cookies on your device. For example, if we embed a video from a hosting platform or use a third-party analytics tool, those providers may track you according to their own policies.
We try to limit third-party dependencies to trusted providers with reasonable privacy practices. But once you interact with embedded content, you're also subject to that external service's data handling rules.
- Analytics platforms that help us measure traffic patterns and content performance
- Content delivery networks that speed up page loading by caching resources
- Communication tools if you use our contact forms or live chat features
- Video hosting services if you watch embedded tutorial content
Check each third party's privacy policy to understand exactly what they track. We don't have control over their data practices once you interact with their services through our site.
Changes to This Policy
We update this policy when we change how we use cookies or adopt new tracking technologies. The "last updated" date at the top shows when we made our most recent revisions.
Significant changes—like adding an entirely new category of tracking—will trigger a fresh consent request when you next visit. Minor clarifications or technical updates won't interrupt your browsing.
You can always find the current version of this policy at wiseup-mentra.com/cookie-consent.html. We don't maintain a public archive of old versions, but we're happy to explain what changed if you ask.
Questions About Our Cookie Use?
If something in this policy isn't clear or you want specific details about how we handle your data, get in touch with us directly.