Privacy Policy
Effective Date: 14 January 2025
At WiseUpMentra, we take your privacy seriously. This policy explains how we collect, use, and protect your personal information when you interact with our website and services.
We've written this in plain English because privacy policies shouldn't require a law degree to understand. If something's unclear, reach out—we're happy to explain further.
Information We Collect
Information You Give Us
When you contact us, request a consultation, or sign up for our services, you might share:
- Your name and business details
- Email address and phone number
- Company information and website URL
- Details about your traffic optimization needs
- Payment information (processed securely through third-party providers)
Information We Collect Automatically
Like most websites, we gather technical information when you visit:
- IP address and browser type
- Pages you visit and time spent on our site
- Referring website and search terms used
- Device information and operating system
- Cookie data (more on this below)
Australian Privacy Principles: We comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). Our practices align with the standards set by the Office of the Australian Information Commissioner (OAIC).
How We Use Your Information
We use your data for specific, legitimate purposes. Here's what that actually means in practice:
| Purpose | Data Used | Legal Basis |
|---|---|---|
| Providing our services | Contact details, business info, website data | Contract fulfillment |
| Responding to inquiries | Name, email, message content | Legitimate interest |
| Improving our website | Usage data, technical information | Legitimate interest |
| Sending service updates | Email address, service preferences | Contract fulfillment |
| Analytics and optimization | Anonymized usage patterns | Legitimate interest |
We don't sell your information. Ever. We're not in that business, and frankly, it would go against everything we stand for.
Your Rights Under Australian Law
The Privacy Act gives you significant control over your personal information. These aren't just theoretical rights—we've built systems to make them easy to exercise.
Access Your Data
Request a copy of the personal information we hold about you. We'll provide this within 30 days, usually much sooner.
Correct Information
If something's wrong or outdated, let us know. We'll update it promptly and notify anyone we've shared it with if necessary.
Request Deletion
Ask us to delete your information (subject to legal obligations). We'll honor this unless we have a legitimate reason to retain specific data.
Withdraw Consent
If you've given consent for specific uses, you can withdraw it anytime. This won't affect any processing done before withdrawal.
Object to Processing
In some cases, you can object to how we process your data. We'll explain your options based on your specific situation.
Lodge a Complaint
Contact the OAIC if you're not satisfied with our handling of your information. We'll cooperate fully with any investigation.
To exercise any of these rights, email us at support@wiseup-mentra.com with "Privacy Request" in the subject line. We'll verify your identity and respond within the timeframes required by law.
Data Storage and Security
Your information is stored on secure servers located in Australia. We use industry-standard encryption and security measures, including:
- SSL/TLS encryption for data transmission
- Encrypted databases with regular security audits
- Access controls limiting who can view your data
- Regular backups stored securely and separately
- Staff training on privacy and security protocols
Breach Notification: If a data breach occurs that's likely to result in serious harm, we'll notify you and the OAIC as required under the Notifiable Data Breaches scheme, typically within 72 hours of becoming aware of the breach.
No system is completely secure, but we maintain security measures proportionate to the sensitivity of the data we hold. We review and update these measures regularly.
Cookies and Tracking
We use cookies to improve your experience. Some are essential for the site to work; others help us understand how you use our services.
Types of Cookies We Use
| Cookie Type | Purpose | Duration |
|---|---|---|
| Essential | Site functionality, security, form submission | Session only |
| Analytics | Understanding usage patterns, improving content | Up to 2 years |
| Preference | Remembering your settings and choices | Up to 1 year |
| Performance | Monitoring site speed and technical issues | Up to 6 months |
You can control cookies through your browser settings. Blocking essential cookies might affect site functionality, but you're free to disable analytics and preference cookies without impacting your ability to use our services.
Sharing Your Information
We share your information only when necessary and only with trusted parties:
Service Providers
We work with companies that help us deliver our services—hosting providers, payment processors, analytics tools. These providers:
- Have access only to information needed for their specific function
- Are contractually obligated to protect your data
- Cannot use your information for their own purposes
- Meet our security and privacy standards
Legal Requirements
We may disclose information when required by Australian law, court order, or government request. This includes situations where disclosure is necessary to protect our rights or the safety of others.
Business Transfers
If WiseUpMentra is acquired or merges with another company, your information would be transferred as part of that transaction. We'd notify you before this happens and explain any changes to how your data is handled.
International Transfers: Some of our service providers operate outside Australia. When we transfer data internationally, we ensure appropriate safeguards are in place, including standard contractual clauses and verification that the receiving country has adequate privacy protections.
Data Retention
We keep your information only as long as we need it. Retention periods vary based on the type of data and our legal obligations:
- Active client data: Duration of our relationship plus 7 years (tax and legal requirements)
- Inquiry and quote data: 3 years from last contact
- Website analytics: 2 years in identifiable form, then anonymized
- Marketing preferences: Until you unsubscribe or request deletion
- Legal and compliance records: As required by Australian law
When we no longer need your information, we delete or anonymize it securely. Anonymized data may be retained indefinitely for statistical purposes—it can't be linked back to you.
Children's Privacy
Our services aren't directed at anyone under 18. We don't knowingly collect information from children. If we discover we've inadvertently collected data from someone under 18, we'll delete it immediately.
If you're a parent or guardian and believe your child has provided us with information, contact us right away so we can remove it.
Changes to This Policy
We update this policy occasionally to reflect changes in our practices or legal requirements. When we make significant changes, we'll notify you by:
- Posting a notice on our website homepage
- Sending an email to clients and active contacts
- Updating the "Effective Date" at the top of this policy
Minor clarifications or formatting changes might not trigger notification. We recommend reviewing this policy periodically, especially if you haven't checked it in a while.
Questions About Privacy?
We're here to help. Reach out if you have questions about this policy or how we handle your information.
Email: support@wiseup-mentra.com
Phone: +61 2 6581 4000
Address: 66/22 Mosman St, Mosman NSW 2088, Australia