Website Traffic Optimization Training
Most businesses struggle with the same issue—they've built a decent website, but nobody's finding it. Search rankings sit on page three or four. Visitors bounce within seconds. And conversion rates hover somewhere between disappointing and non-existent.
This program addresses exactly that gap. We're running our next cohort starting June 2026, focusing on practical traffic optimization skills that actually move the needle.
What You'll Learn Over Six Months
We've structured this around four core modules that build on each other. Each one tackles a specific aspect of traffic optimization, from understanding your current situation to implementing changes that bring measurable results.
Analytics Foundation
Before you can improve anything, you need to understand what's happening right now. This module covers the tools and techniques for measuring traffic effectively.
- Setting up tracking systems properly
- Identifying patterns in user behavior
- Finding where visitors drop off
- Understanding which channels work
Search Visibility
Getting found matters more than anything. This section digs into the technical and content aspects that influence how search engines rank your pages.
- Technical optimization for crawling
- Content structure and relevance
- Link building strategies that work
- Local search optimization
Conversion Optimization
Traffic means nothing if visitors leave without taking action. This module focuses on turning browsers into engaged users and potential customers.
- User experience improvements
- Testing different approaches
- Page speed and performance
- Clear calls to action
Channel Development
Relying on one traffic source creates risk. This final module explores building a diversified approach across multiple channels.
- Content distribution strategies
- Email audience building
- Social channel management
- Paid traffic fundamentals
Program Structure
Months 1-2
Foundation building with analytics setup and current state assessment
Months 3-4
Search optimization and technical improvements implementation
Months 5-6
Conversion testing and channel expansion with ongoing refinement
Investment Options
We offer flexible payment structures to fit different business situations. All options include the full program content, live sessions, and ongoing support throughout the six months.
Individual
- Complete six-month program access
- Weekly live sessions
- Course materials and templates
- Community forum access
- Monthly progress reviews
Team (2-4)
- Everything in Individual plan
- Dedicated team workspace
- Collaborative project reviews
- Custom case study development
- Direct instructor consultations
- Extended support period
Enterprise
- Everything in Team plan
- On-site training options
- Custom curriculum adaptation
- Private cohort scheduling
- Ongoing consulting hours
- Implementation support
Who's Teaching This
We've brought together practitioners who've spent years working with Australian businesses on their traffic challenges. These aren't theoretical academics—they're people who've done this work day in and day out.
The curriculum comes from real projects. Success stories, sure, but also plenty of lessons learned from strategies that didn't work as expected. That honest perspective matters when you're trying to apply these concepts to your own situation.
Linnea Järvinen
Analytics & MeasurementSpent eight years helping Melbourne businesses make sense of their traffic data. Specializes in finding actionable insights in messy datasets.
Casper Voss
Search & Content StrategyWorks with Sydney-based companies on search visibility. Known for straightforward explanations of technical SEO concepts that actually make sense.